Rare Cool Stuff Launches New Website Showcasing Company’s Projects
Site Premiere Spotlights RCS’s Latest Release: ‘LO & Behold’ Companion Book for Bob Dylan & The Band’s ‘The Basement Tapes – Complete’ Boxed Set
LOS ANGELES — Pop culture archival company Rare Cool Stuff Unltd. has launched a dramatically redesigned and updated fan-inclusive website at http://www.rarecoolstuff.com to showcase its book projects, which are filled with rare artifacts and music memorabilia.
The new, media-rich RareCoolStuff.com website presents overviews of RCS projects that feature the work of well-known photographers such as Al Clayton, John Cohen, Henry Diltz, Elliott Landy, Ken Regan and John Sheele, as well as other exclusive book projects for the Morrison Hotel Gallery, the Sunset Marquis Hotel, Prestige Jazz, the Concord Music Group and more (see the Portfolio section).
Rare Cool Stuff is also the exclusive home of the Alan Pariser Archives. Featured artists in the late rock entrepreneur’s archive include Delaney and Bonnie, Eric Clapton, George Harrison, Ringo Starr, Ron Wood, Keith Richards, Dave Mason, Donovan, The Average White Band, Muhammad Ali, B.B. King, James Brown, Duane Allman, Freddie King and more. At launch, RCS is presenting a rare, previously unreleased studio outtake of Donovan’s “Mellow Yellow” plus rare and unreleased tracks by Delaney and Bonnie.
Spotlight on ‘LO & Behold’ Dylan ‘Basement Tapes’ Book
At launch, RareCoolStuff.com is spotlighting “LO & Behold,” the 130-page hardcover companion book for “Bob Dylan & The Band: The Basement Tapes – Complete” boxed set, Vol. 11 in Dylan’s celebrated “Bootleg Series” of material from the artist’s recorded archives.
The “LO & Behold” book is available exclusively with the super-deluxe edition of the “Basement Tapes – Complete” box, released by Sony/Legacy Nov. 4.
Designed by five-time Grammy nominated Rare Cool Stuff co-founder Geoff Gans (pictured at right) and printed by RCS partner Gary Gonzales at Dorado Packaging in North Hollywood, “LO & Behold” was 100 percent made in the USA, as are most of Rare Cool Stuff’s products.
In celebration of Rare Cool Stuff’s latest and largest release, the company has created a very special exclusive “Basement Tapes”-related item, to be released a week after the boxed set. To be the first to find out more details and how to purchase, sign up for the Rare Cool Stuff newsletter.
Win a Proof Print in ‘LO & Behold’ Facebook Contest
In a contest coinciding with RareCoolStuff.com’s launch, the company is offering a rare, unpublished proof print of the “LO & Behold” book cover, hot off the Dorado presses, to the 1000th person who “likes” the Rare Cool Stuff Facebook page at https://www.facebook.com/RareCoolStuffUnltd. The direct entry link for the contest is here.
Everyone who enters the contest and likes the Rare Cool Stuff page before and after Fan No. 1,000 will also be eligible for random drawings for free Rare Cool Stuff giveaways in the weeks ahead.
Signing up for the Rare Cool Stuff newsletter to stay tuned in to the latest RCS news will also qualify visitors for future random drawings and other exclusive offers from RareCoolStuff.com.
In addition, the new site includes direct links to Rare Cool Stuff’s Twitter account, YouTube channel and Google+ page for further fan engagement.
RareCoolStuff.com – A Cool Place to Visit, to Meet Other Pop Culture Fans
“We’re working hard to keep creativity at the forefront of packaging and design, and we’re proud of the friends and partners we’ve made producing these projects,” said Gans, whose creatively driven clients over the past two decades have included Bob Dylan, Paul Simon, Neil Young, John Fogerty, Sony Music, the Concord Music Group, Warner Bros. Music, the Sunset Marquis Hotel, the Morrison Hotel Gallery and more.
“Working with top artists demands that we are always on top of our game — not to mention at the forefront of production techniques, which includes finding the perfect balance between art and economics,” Gans said. “Working directly with the artists and their labels always produces the best results, and we will continue to work with them to come up with the best creative solutions, whatever the projects may be.”
Gans and his partners have created RareCoolStuff.com as a site to not only showcase their projects, but also provide a destination and meeting place for other like-minded pop culture enthusiasts.
“That’s my goal – to develop the site in this fan-friendly direction, where people can share their collections of rare, cool stuff,” he said.
As word of Rare Cool Stuff’s portfolio spreads, Gans said, “We are enjoying our ongoing relationships, as well as an ever-increasing number of people inquiring how we can work with them.”
RareCoolStuff.com Made in the USA
Gans takes special satisfaction in producing Rare Cool Stuff’s goods in the United States – including the “LO & Behold” companion book and the new RareCoolStuff.com website.
RCS created the site in collaboration with top Web developers DDx Media, based in Valencia, Calif. with offices in New York City.
DDx’s Tatiana Mulry and Anya Garrett built the site on a WordPress platform, then Gans, Rare Cool Stuff Vice President/New Media Stephen K. Peeples and RCS Associate Producer Paige Hagen collaborated on customizing the site’s architecture and navigation, and updating the content.
“Whether it’s a book project or our digital portfolio, we work with dedicated American craftsmen and women who care about their work, and cut no corners on quality,” Gans said. “I get a great feeling when I tell people, ‘Rare Cool Stuff is made in the USA.’”
About Rare Cool Stuff Untld.
A group of creative, award-winning media producers established Rare Cool Stuff Unltd. in 2009. Founders Geoff Gans and Gary Gonzales, joined by partners Scott Bowman (2010) and Stephen K. Peeples (2010) and Associate Producer Paige Hagen (2013), share a passion for pop culture, especially music and visual art. Each partner brings his or her expertise, and collectively they use their skills and hands-on experience in art direction, commercial design, specialty packaging, environmentally friendly manufacturing, entertainment marketing, social media, Web development and other technology to produce limited-edition, collectible packages of the highest quality. Each project RCS collaborates on is produced using environmentally sustainable pulp, paper and wood products certified by the Forest Stewardship Council. In addition, all of our print partners worldwide have FSC Chain-of-Custody certification.
For more of the Rare Cool Stuff story, check out http://rarecoolstuff.com/about-rare-cool-stuff/.
For media and other inquiries, email a note to whatsup (at) RareCoolStuff.com or Stephen (at) RareCoolStuff.com.
Article: Rare Cool Stuff Launches New Website Showcasing Company’s Projects
Author: Stephen K. Peeples
Article Source: RareCoolStuff.com
The new website is smashing
THANK YOU, BARBARA!!